This is by far the biggest project to date taken on by Eden - the design of the new Oldham Athletic AFC crest.

We worked to the Oldham Athletic Board's vision to create a new, strong identity for the Club.

The design process started back in August 2010, with 6 concepts for the new look crest originally submitted to Alan Hardy, it was narrowed down to a simple shield layout. The chosen design then went through a thorough development process to ensure the final design was one that could move the club forward.

Alan Hardy, the Oldham Athletic Chief Executive, and the Latics Directors worked closely with Eden to choose a striking yet simple and modern design that still carries elements from the current crest and Latics proud history.

The new crest will be introduced on the team's training wear and new away kit for the forthcoming 2011/12 campaign and will be phased in throughout the season across club merchandise and the Clubs Corporate Branding. It will then be brought onto the home and third kits for the following 2012/13 season.

Alan Hardy said. "It has been a long and thorough process to come up with a new and easily recognisable image for the club, there have been many proposals and plenty of fine tuning and I would like to thank Ric from Eden for the patience and professionalism he has shown throughout this process".

The new brand is such a big change from the original design, which a large majority of Oldham fans have grown up, with that it is bound to be a big talking point.

We know that the new look crest isn't going to be liked by all Oldham fans from the off, but we do hope that those that don't take to it straight away will give it time and let it grow on them.